Just another brilliant blog post by me

With respect, I must disagree with Mr. Zinsser. We all know the most important part of any article is the title. Without a compelling title, your reader won’t even get to the first sentence.

After the title, however, the first few sentences are certainly the most important part. Journalists call this critical introductory section the “lede,” and when properly executed, it’s the bridge that carries your reader from an attention-grabbing headline into the body of your blog post.

If you want to get it right, try one of these 10 clever ways to open your next blog post with a bang.

1. Be Short and Direct

Minimalists rejoice. Less is more in some cases. This method seems to be especially useful for list posts with a compelling and descriptive title.


2. The Quirky or Funny Opening Sentence/Paragraph

A little personality goes a long way, especially on a business blog. So don’t be afraid to let loose now and again. When done tastefully (and sometimes not so tastefully), it’s bound to make people take notice.


3. Ask a Thought-Provoking Question

When someone asks you a question, you almost can’t help but think of an answer. Your reader will do the same thing, and you’ll immediately engage them in a conversation. Be careful though. Avoid any questions that can be answered with “no” or “who cares.” In other words, always make your question relevant to your reader’s needs.


4. Ask a Multiple Choice Question

A variation on the question technique above, the multiple-choice question is another great way to engage your reader. I don’t know about you, but I love multiple-choice questions. It’s like responding to a poll. As above, make your question relevant to your reader and the article itself.


just another girl on the i.r.t

once put on the naughty step by a credit repair professional I freelanced for. Everybody in the building was working like Roman galley slaves, constantly under pressure, literally seven days a week, putting in stupid hours every morning ,. It was great for my bank balance but family life took a major hit.
 
Anyway, the boss recognised that things were getting out of hand (especially freelance costs  who’d have thought it?) so he sent round a memo entitled Work/life balance. It basically thanked everyone for entering so much effort and time to help the business, and said which he realised things were going too far and that something had to performed (the first thing would have been to stop telling clients they could have the moon on a stick by 6pm).
 
That was sort of ok. But then the email said:
 
Most importantly, we need to find a way to solve the problem of our work/life balance. So a person don’t could all have a think about it over the weekend and get for you to me with some concepts on Monday, that’ll be a great start off.